The saturation of brands in China paves the way for an overwhelming array of choices in almost every industry segment. Businesses, especially on WeChat, tend to differentiate themselves through various strategies, such as WeChat loyalty programs. The concept of loyalty programs has taken off quite well in China as it helps in generating sales from returning customers. Loyalty programs are exclusive programs and mostly unique to the brand in question. They give brands a competitive advantage, reducing the likelihood that a customer may switch stores.

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