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WeChat

September 08, 2021

WeChat, a social networking platform developed by Chinese internet giant Tencent, is the most popular platform in China, with over 1.2 billion active users. It provides a once-in-a-lifetime opportunity to connect out to the Chinese people. While WeChat is the most popular social networking platform in the country, WeChat Pay is the most popular payment […]

Dos and Don’ts of Live Streaming in China

Livestreaming

August 11, 2021

Live Streaming has become an amazing ecommerce business model. Retailers, KOLs, and celebrities sell products and services through streaming online where the presenter demonstrates the product and answers audience questions in real-time. The session can take place on any platform with live streaming support. Most of the Chinese e-commerce incorporated live-streaming features including Taobao, Kuaishou […]

Importance of Incorporating Guochao in your Marketing Strategy in China

Case Study

July 30, 2021

Recent years have seen young Chinese consumers being increasingly interested in combining traditional Chinese culture and style with domestic brands and products. This trend is known as ‘Guochao’ (国潮), which means ‘National Trend’. In a world greatly influenced by Western trends, youngsters are now looking for new ways to identify with their Chinese roots. […]

WeChat Marketing vs Website Marketing

WeChat

July 15, 2021

Introduction China has 574 million active mobile internet users and 668 million internet users. People in China spend about 50% of their daily time on digital devices. Going by these huge figures, there is a huge potential for digital marketing and advertising in China. There is an uncapped potential for digital communication for companies to […]

The Accelerating Growth of Niche Perfume Brands in China

Beauty E-commerce

July 08, 2021

Introduction to Niche Perfume Market in China According to research put forth by Forward, the global perfume market in 2017 consisted of only 1% Chinese consumers. Even though it would seem like a small number, the Chinese perfume market has been growing by more than 15% annually – a rate far higher than any other category […]

MONTAGUT reappoints KRDS to handle Chinese Social Networks for the 6th consecutive season

Case Study Fashion

April 13, 2021

MONTAGUT has renewed its contract with KRDS to manage its strategy and presence on Chinese social networks, WeChat and Sina Weibo, following a fruitful 3-year of content creation. The digital and mobile agency is tasked with creating content strategies and adaptations across the market along with the duty of increasing engagements and fan […]

How Douyin is Different From TikTok?

Douyin / Tik Tok

March 24, 2021

Context: In October 2017, ByteDance bought Musical.ly for around $1 billion. After the gigantic acquisition, the mother company merged Douyin (International version) with Musical.ly and, thus, TikTok was born. So while they are essentially the same platform, there are still some differences between Douyin and TikTok. Let’s discover some of those now!

How To Setup A Toutiao Business Account

Toutiao

January 08, 2021

Launched in 2012, Toutiao is a news aggregation app by Bytedance. It has an average of 120 million daily users who spend an average of 73 minutes a day on the app, even surpassing WeChat. It’s sophisticated targeting AI offers personalized content, making it a great platform for advertising where the ads can appear […]

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