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Macau’s Tourism Transformation: Luxury Brands Left Behind?

Luxury MML Tourism

October 30, 2024

Macau’s visitor numbers are surging, bolstering the city’s status as an important destination for Greater Bay Area travelers. Official data showed that Macau saw a record-breaking day this past Saturday, with a total of 197,000 visitors entering the city. This brought overall visitors in 2024 to over 20 million, with average daily visitors climbing to […]

Kuaishou: Overview of China’s Popular Short Video Platform

Apps / Social Platforms Kuaishou

September 23, 2024

Kuaishou, often referred to as “Kwai” in English, has become a significant player in China’s short video landscape, rivaling other giants like Douyin (known as TikTok internationally). With its roots tracing back to 2011 as a GIF creation app, Kuaishou evolved into a full-fledged short video platform by 2013. Over the years, it has grown […]

What Is WeChat Marketing?

Advertising Channels Menu Mini Programs WeChat WeChat Pay WeChat Search WeChat SEO

August 27, 2024

WeChat is the major platform leading China’s digital transformation. A “mega app” that encompasses major successful features of most western and Chinese platforms: Blog-like articles, digitally interactive experiences, WeChat Pay, e-commerce & e-booking with WeChat Mini Programs, Moments (a virtual space to share daily updates), Channels (for visual-led content), live streaming, enterprise solutions, even search […]

Seizing Opportunities: A Look at China’s Recent Changes

China Marketing China News China SEO MML

July 01, 2024

1. Adapting to the new trend? National tourism bureaus are getting on board with Xiaohongshu and Podcasts Australia’s 618 Campaign: The Australia tourism bureau partnered with Xiaohongshu for “Just Rush to Australia on 618,” involving 40 travel brands and offering various travel packages. Dubai’s Summer Campaign: Dubai tourism bureau launched “Dubai can also play like […]

Exploring Prospects: An Overview of Recent Developments in China

Uncategorized

June 24, 2024

1.Chinese youth have a new zoo fascination. How are brands engaging? The zoo craze in China aligns with youngsters’ pursuit of a slower nature-connected lifestyles as zoos are becoming increasingly humanized and animal centered, making them more appealing to visitors. This new craze offers a wide range of new opportunities for brands to connect to […]

Identifying Opportunities: Delving into China’s Latest Updates

Case Study China Marketing China News MML

June 03, 2024

1.Beijing asks Tencent to lower WeChat’s mobile payment market share Tencent Holdings has been asked by China’s regulators to lower the mobile payment market share of its WeChat app. The directive is aimed more at the market share for in-person payments made by scanning QR codes than for online shopping. It is not clear whether […]

Uncovering Opportunities: Exploring Recent Developments in China

MML

May 27, 2024

1.”Domestic pride”: growing preferences for domestically made products Among the top 10 most popular movies in 2024 so far, only one is a foreign movie (Godzilla vs. Kong). The topics related to “intangible cultural heritage” have been trending up on social media platforms, with many netizens discussing China’s traditional craftsmanship, art, and artisan designs. The […]

Xiaohongshu RED Marketing for Brands 2024

Advertising Apps / Social Platforms Beauty Fashion Little Red Book (RED)

May 22, 2024

What began in 2013 as an online guide for Chinese shoppers traveling overseas has evolved into China’s answer to Instagram and Pinterest: “XiaoHongShu” (小红书) or “Little Red Book,” known simply as RED. This dynamic platform offers a one-stop destination for users to discover, share, review, and purchase lifestyle products and services, with content spanning health, […]

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