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What is Whitelisting and How It Can Help Brands Boost Collaborations on WeChat?

B2B Collaborations WeChat

December 05, 2022

All WeChat content creators and marketing managers will agree that getting organic views under their articles is getting tougher year by year. In the highly-saturated space as WeChat is, ads are of great help but do you want to know how to reach new audiences through organic content? That is possible by collaborating with so-called […]

What’s going on in China?

MML

December 01, 2022

Sephora: The French retailer primed to be a digital powerhouse for C-Beauty Five of the newest beauty trends that makeup companies should be on the lookout for in order to capitalize on the Chinese beauty boom were unveiled by Sephora. Chinese brands have been actively welcomed by the platform, which has accelerated the upgradation […]

Chinese Market Updates

MML

November 23, 2022

Alibaba And JD.com Keep Double 11 Revenues Secret. The Chinese Consumer Is Clearly Changing. As the 14th Double 11 came to a close, China’s consumers were feeling down, and massive changes in consumption patterns prevented this year’s shopping festival from growing as rapidly as in years past. The shopping craze hasn’t entirely subsided, though, […]

What is 11/11 Singles’ Day and how this Retail Festival Changed in Recent Years?

Bilibili China Marketing E-commerce Festivals Trend

November 11, 2022

We all have heard of Valentine’s Day or “Lovers’ Day,” but have you heard of “Singles’ Day” aka 11/11 or Double Eleven? Interesting right? It is celebrated in China, and it is one of the biggest retail festivals here. A huge event in the marketing calendar of many retailers. And, if you are targeting a Chinese audience, then […]

How to Make a Great First Impression on WeChat with an Official Account?

Menu WeChat

November 04, 2022

WeChat’s active users are steadily increasing, and it has over 1.29 billion monthly users. Today, WeChat is one of the leading social networks worldwide, ranking fifth in terms of active users. As literally, everyone in China is on WeChat so are the brands using the official account function to connect with their fans, business partners, and […]

What’s new in China these days?

MML

November 03, 2022

Top 3 private traffic platforms for merchants in China WeChat, Alipay, and short video platforms like Douyin and Kuaishou have emerged as the most crucial platforms for Chinese merchants’ private traffic operations, claims a report from iResearch. Because more than 80% of businesses believe the cost of private traffic has increased by 40%, conversion […]

Why should brands use CRM Integrations on WeChat?

B2B CRM WeChat

October 27, 2022

CRM or even sCRM is not something completely new. However, when store foot traffic dropped dramatically when the pandemic first appeared in China, brands were no longer able to rely solely on their offline sales. This pushed brands to step up their game and drastically improve their presence online. We can say that even though […]

Chinese Advertising Regulations and Those Who Can’t Advertise on WeChat

Advertising Advertising WeChat

October 17, 2022

China, like the majority of nations, has enacted laws governing advertisements to safeguard the health and safety of consumers. The Republic of China’s Advertisement Law stipulates general rules that all advertisers must abide by. There are also more stringent regulations for certain sectors, such as the tobacco, alcohol, and healthcare industries. However, as non-traditional media […]

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