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Top Search Engines in China and How They Work

Search engines Tech

August 23, 2022

If you want to implement an effective marketing strategy in China, you must get acquainted with the largest search engines in the country. As of 2021, China had 1 billion internet users, making it the largest online market in the world. But because of the filters imposed by the Great Firewall of China, a number […]

What’s new in e-commerce?

MML

August 11, 2022

Why Experience, Story and Video Are Key Sales Drivers in Chinese Cross-Border Commerce Tmall adopts a slower, more drawn-out strategy intended to entice customers with a wide variety of options, while Amazon places a premium on speed and convenience, with quick conversions and brief visits. Amazon is extremely quick in and quick out, and […]

Top Chinese E-commerce Platforms and Fees to Expect

China Marketing Cross-Border e-commerce E-commerce

August 11, 2022

The Chinese e-commerce market is the largest in the world and generated €867 billion in revenue in 2019. From 2020 to 2024, the annual growth rate of e-commerce in China is projected to be 6.9%. Obviously, many overseas companies are tempted to enter the market and cater to millions of potential new consumers. Be it the youngest […]

Tech news in China

China News MML Tech

August 04, 2022

Chinese TikTok re-bets on “Zhongcao”, a key to China’s e-commerce consumer culture With the release of the brand-new independent recommendation app “Kesong,” Chinese TikTok Douyin is re-testing the “Zhongcao” business model. The action is a part of the video-sharing site’s larger strategy to develop into an interest-driven, omnichannel e-commerce ecosystem. Although “Zhongcao” makes it easier […]

Why should brands include Qixi, the Chinese Valentine’s Day, in their marketing strategies?

Festivals

August 02, 2022

The Qixi Festival is one of the major Chinese holidays that drives sales outside of the Chinese New Year. At this Qixi festival, one would buy flowers or chocolates for their partners, plan a fancy dinner, and share/create some amazing memories together. According to 2019 data from China Daily, sales in some categories even increased […]

What’s New In The Chinese Market?

China News

July 26, 2022

Xiaohongshu cashes in on tourism by setting up a travel agency Puzhen Xiangli, a travel agency run out of Shanghai, has been established by Xiaohongshu. About 64% of China’s regular wanderlust users now start their journeys on the platform. Since Gen Z travelers prefer Xiaohongshu over more established online travel agencies like Ctrip and Fliggy, […]

Why Adding the WeChat Mini Program to Your Business Will Make All the Difference?

Mini Programs WeChat

July 21, 2022

Need to switch between different apps for different services? The process can be time-consuming and inconvenient, and you might end up with a number of apps that you rarely use. They eat up a lot of storage too. 🙄 Additionally, having multiple apps can be challenging for businesses as it requires additional resources and expenses. […]

Douyin (China’s TikTok) Statistics 2022 [UPDATED!]

Apps / Social Platforms Douyin / Tik Tok Statistics

July 14, 2022

The TikTok app is certainly familiar to everyone who has spent time online in the last couple of years. ByteDance, a Chinese multinational internet technology firm, owns this social media network, which features a vast library of user-generated, brief video content. These quick videos—which can be as brief as 15 seconds, 60 seconds, or 5 […]

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