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MML

July 12, 2022

JD.com Announces Renewed Strategic Cooperation With Tencent Tencent will keep providing JD.com with main entry points on its WeChat platform in order to maintain traffic. It also includes collaboration in areas like membership services, marketing and advertising, technology services, and communications. The deal will carry out business cooperation in the areas of e-commerce portals, cloud […]

Female Gaming – One of China’s Most Promising Trends

Games Gaming Gen Z

July 08, 2022

China is a nation that enjoys playing. More gamers reside there than in any other nation in the world, and a third of them use their phones for gaming. It also makes China one of the most lucrative gaming markets in the world, with 666 million gamers spending an average of 445 yuan each on […]

WeChat Interactive Articles – Introduction & Examples

Games WeChat

July 01, 2022

WeChat Interactive Articles (WIA) are a relatively new and highly engaging way of presenting content on WeChat. They are created by brands and are designed to be quick, easy, and fun! Thanks to different features they can be used to engage with your audience in a very unique way. What exactly are interactive posts? You […]

Selling On WeChat: How Brands Can Do and Is it Better Than Other E-commerce Platforms?

Cross-Border e-commerce E-commerce WeChat

June 28, 2022

When you’re entering the Chinese market you might wonder if selling on WeChat is a good strategy. With over 1.26 billion monthly active users and 78% of Chinese people aged 16 to 64 using WeChat, the Chinese application is definitely a key player in Chinese social networks and e-commerce. Before Tencent announced the new birth […]

Weekly News Roundup From China

MML

June 28, 2022

Tencent’s WeChat Debuts in 618 Shopping Festival with Big Bet on Live-Streaming Ecommerce Despite Slowing Economy WeChat, a product of Tencent, has for the first time introduced its own 618 online shopping festival using its in-app video feature Channels. Over 50% of the sales generated by live broadcasting on WeChat in 2021 were from private […]

What’s New in China?

MML

June 20, 2022

Consumers in China Shift Focus from Instant Gratification to Longer-term Value Consumers in China have entered a new era characterised by increased sophistication and prudence, a commitment to sustainability, and a desire for work-life balance. Despite the fact that family remains the most important factor, the “me” economy has grown in popularity. Also, convenience is […]

China Marketing Strategy: One Size Doesn’t Fit All

China Marketing Trend

June 16, 2022

China’s marketing strategy is a minefield. If you want to build a brand in the Chinese market, you need to know how to navigate it. Entering the Chinese market is not only intimidating for the newcomers but also for existing businesses. Rapidly changing tastes, the market’s vastness, and nuanced preferences of more than 1.4 billion […]

Case Study: AkzoNobel (B2B Management)

Case Study

June 14, 2022

WHAT IS AKZONOBEL? International Marine Coating is the flagship trademark of AkzoNobel’s Marine & Protective Coatings division, which employs over 5,500 people in over 60 countries. THE SCOPE OF WORK Major shipping firms such as Maersk, COSCO, and CMA CGM are among International Marine’s target customers. Its main goal in China is to raise brand […]

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