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China News

April 20, 2022

China Online Advertising Market Insights 2022 In 2022, 43% of advertisers in China expect to increase spending on digital marketing, The top online advertising media are: E-commerce 47%, a short video (16.6%) News (16.6%) In 2021, short video advertising continued to expand at a rate of over 31%. Platform traffic, which accounts for 74% of […]

A Quick Guide To WeChat Search

WeChat WeChat Search WeChat SEO

April 19, 2022

WeChat Search called Souyisou (搜一搜) is WeChat’s own search engine, which was launched in 2017 and allows users to research any kind of information. Besides messaging and connecting with others, WeChat offers a search feature that can provide some interesting information about brands and persons alike. It emerged as a competitor to other search engines […]

China’s Personal Information Law

China News Personal Information Law (PIPL) WeChat

April 14, 2022

On August 20, 2021, the Standing Committee of the National People’s Congress passed the Personal Information Protection Law (PIPL), which became effective on November 1, 2021. Since its first version was revealed in October 2020, the PIPL in China has gotten a lot of attention as a basic law that is equivalent to the European Union’s […]

A Recap of the Latest China Updates

China News

April 12, 2022

Meet Poizon (Dewu), China’s Latest E-commerce Platform What it is? Poizon is a full-fledged fashion marketplace that sells authentic designer and premium brand sneakers, garments, bags, watches, and accessories, as well as artwork. It began as a content-sharing community in 2015. The company then ventured into e-commerce and used specialised authentication. Its journey is […]

A Beginner’s Guide to WeChat Channels

Channels WeChat

April 08, 2022

WeChat has developed a new dedicated space for video content, similar to Instagram Reels. It is targeted towards content creators, brands, businesses and individuals who want to reach out to a new (or existing) audience beyond their circle of WeChat followers. This new touchpoint can potentially be a great convergence of opportunities, especially since the […]

Different Types of WeChat Engagements: Demystified!

WeChat

April 06, 2022

WeChat Article Engagements Similarly to Western social media platforms, WeChat users can react to posts in different ways too. There is a like button and comment section, which are quite straightforward. But what about other reactions like wow or favorite? Recently, WeChat has been experimenting with article engagement by deleting and adding new buttons, thus […]

10 Ways for a B2B Brand to Generate Leads on WeChat

B2B WeChat

March 29, 2022

Lead generation in China, and especially for the B2B sector, might seem a bit challenging at first but doesn’t have to. In the past, many Western brands relied on LinkedIn when reaching out to new prospects in China, but since the platform transformed itself into CareerIn late last year and removed its social interaction component, […]

China Learnings This Week

China News

March 28, 2022

Short Video Platforms to Deal with Stricter Rating Measures Problems with fan circles, such as irrational fan support among young fans, have become a cause of concern for Chinese politicians. Setting up a classification system for short video platforms is one of the options that has recently been offered. ‘First, we should tighten content management […]

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