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China News

March 28, 2022

Short Video Platforms to Deal with Stricter Rating Measures Problems with fan circles, such as irrational fan support among young fans, have become a cause of concern for Chinese politicians. Setting up a classification system for short video platforms is one of the options that has recently been offered. ‘First, we should tighten content management […]

WeChat Menu Basics: How to Optimize WeChat Menu?

Menu WeChat

March 23, 2022

As we have introduced in our previous post, the WeChat menu is where users will look for crucial information such as your company’s contact information, brand story, major products, product line introduction, and more. When people click on your WeChat official account, they can quickly access these menu tabs. How to Optimize Your WeChat Menu? […]

WeChat Menu Basics: Introduction for Brands

Menu WeChat

March 16, 2022

What is WeChat Menu? Aside from articles, one of the most important functions that companies can use on WeChat is the Menu – it’s always-on content that brands can use in a variety of ways. The WeChat menu is where users will search for key information, such as your company’s contact details, brand story, key […]

What Is Dewu?

E-commerce Fashion

March 09, 2022

You probably hear a lot about RED, one of the biggest UGC (User Generated Content) platforms in China. Well, there is another one that is super popular among Chinese millennials and Gen Z, that is DEWU (得物), previously known as POIZON or Du (毒). Shanghai Shizhuang Information Technology Co., Ltd. launched Dewu, commonly known as […]

What’s New in China?

China News

March 08, 2022

China Drafts New Rules to Control Notifications and Pop-ups Context: The proposed rules appear to be part of a larger attempt in China to “clean up” its online content offerings. Notifications and pop-ups have been accused of being abused by Chinese IT businesses, who have been accused of utilising them excessively to push commercial promotions […]

China Trend: Silver Generation

Silver Generation Trend WeChat

March 03, 2022

The results of China’s most recent census confirmed what many observers had predicted for a long time: the country’s population was expanding slower and getting senior than ever before. The “silver generation” is China’s fastest-growing demographic, with senior people accounting for one-third of the country’s purchasing, a fact that merchants and retailers should be aware […]

The Week’s Update In China

China News

February 23, 2022

Alibaba goes after JD’s direct retail model with new e-commerce app: It is establishing a new online platform that will follow the direct sales strategy of rival JD’s. Maoxiang, the new platform’s name, will first focus on consumer electronics. Why it matters: Alibaba is trying out different models to boost business growth amid weakening consumer […]

Advertising on RED/XiaoHongshu

Advertising Little Red Book (RED)

February 21, 2022

Xiaohongshu, also simply called RED, is one of the fastest-growing smart social commerce apps on the market, with over 100 million monthly active users. RED provides multinational brands with enormous opportunities to maximize their potential and establish a strong presence in China. It’s for this reason that famous brands like Louis Vuitton and YSL are […]

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