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China News

December 07, 2021

Why Online and Offline is a Must to Meet Chinese Consumers’ Retail Expectations There is no opposition between Onlive VS Offline: most Chinese consumers do not make ‘either-or’ shopping decisions. They may shop online or go to the store, depending on their current needs. They do, however, desire a consistent and integrated experience regardless of […]

E-commerce Platforms in China

E-commerce

December 07, 2021

The Chinese economy has grown at an extraordinary rate in the last three decades. New buying patterns have been shaped by social progress, technology advancements, and rising disposable personal incomes. With this growing economy, it’s no surprise that Chinese e-commerce platforms are booming. Live-streaming e-commerce, social e-commerce, and cross-border e-commerce are only a few of […]

Weekly China Oversight

China News

November 30, 2021

WeChat’s latest update signals support to China’s first personal information legislation Tencent’s WeChat received a fresh update for its 8.0.16 version recently. Users can now discover a new page in the settings menu called “Personal Information and Authorizations” by going to Settings -> Privacy. This modification is in reaction to the publication of China’s first […]

Top 5 alternatives for LinkedIn in China you need to know now

B2B Zhihu

November 29, 2021

Linkedin, the world’s most popular professional social networking site, recently announced that it will cease operations in China due to a “significantly more challenging operating environment and greater compliance requirements in China,” according to Mohak Shroff, LinkedIn’s senior vice president of engineering. LinkedIn has been the only major Western social networking platform operating in China […]

What is Zhihu? And 4 key benefits of using it.

Zhihu

November 23, 2021

WeChat, Weibo, and Douyin are almost certainly the first platforms that come to mind when it comes to social media marketing in China. While Zhihu may not be as well-known on a global scale, its reputation is unmatched. As one of China’s most reliable, expert-led social media platforms, it is worthwhile to investigate further. Zhihu, […]

China Roundup This Week

China News

November 16, 2021

What can Europe learn from China’s live e-commerce boom? Consumers in the United Kingdom, Spain, France, and Poland expressed interest in live e-commerce for online shopping, with 70% expressing interest. In 2020, Western brands will see 15 times more engagement in live e-commerce than they did on traditional social media, three to five times more […]

Unusual Brand Collaborations In China

Beauty Case Study China News Collaborations

November 15, 2021

Whether your business is selling lipsticks, chicken wings, or museum tours, the topic of how to reach more new people – more customers – comes up in every marketing meeting, across every sector imaginable. So here’s a suggestion for you all – Why not tap into the audience of someone else? A collaboration with a […]

WeChat for Beauty/ Makeup Sector

Advertising Beauty News Tech WeChat

November 09, 2021

Thanks to rising disposable incomes in urban areas, consumers in China are increasingly interested in health and beauty products such as cosmetics, perfumes, fashion accessories, and vitamin supplements. The Chinese beauty, cosmetics, and grooming market is second only to the US in terms of size and maturity after several years of rapid expansion. Although some […]

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