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November 09, 2021

2021 Beauty Industry White Paper Although this white paper focuses on China’s cosmetics industry, many of the conclusions are applicable to China’s other industries. Main takeaways: A content-focused strategy is becoming increasingly important, rather than a price-focused strategy. Brand building has been a priority for both foreign and domestic brands. They are increasingly focusing on […]

What’s New in China This Week?

Education News Tech

November 02, 2021

How Chinese Retailers Are Reinventing the Customer Journey China’s retail sector is both enormous and rapidly developing, with an estimated value of $5 trillion by 2020. It is also heavily computerised. And, as a result of the epidemic, digital has become a strategic priority for all retailers. The authors draw from their research on Chinese […]

Podcasts in China

Case Study News Podcast Tech WeChat

November 02, 2021

Despite the fact that podcasting has been around for almost two decades in the United States, with more than 41% of adults aged 18 and above listening to a podcast at least once a month in 2021, it is still a relatively new industry in China. Listeners in China are more familiar with government-controlled broadcasting […]

China’s Weekly Overview

News Tech Tourism WeChat

October 26, 2021

Does Your Brand Need a Weibo Profile? Many international companies begin their Chinese social media presence with a WeChat official account, but having a Weibo account can also help them gain awareness. Weibo posts are visible to more users and non-followers than WeChat posts because of a distinct feed structure. However, as Weibo is one […]

The Idol Economy in China; Who are KOLs and KOCs?

Advertising KOL News Tech

October 25, 2021

Idolising stars and celebrity worship has become an increasingly important part of modern Chinese culture. Chinese Gen Z’s are continuously engaged with internet information as a result of growing up in a connected environment, and they are especially attentive to what their idols have to say. With the debut of innumerable TV series, brand endorsement […]

What Happened in China This Week?

News

October 19, 2021

Chanel Takes on the Resale Market With One Bag per Person per Year Policy Chanel limits the number of purchases for its most popular handbags to one of each per customer per year. The move is aimed at preserving the uniqueness of luxury goods, since the resale market has exploded in recent years, with proxy […]

WeChat for Education Sector

Advertising Case Study Education News Tech WeChat

October 18, 2021

With the growing competition in the foreign education market, education brands are looking for new ways to attract Chinese students, such as incorporating e-learning courses, offering home and distance learning, and establishing physical campuses in China, among other things. As the educational landscape becomes more digitally disrupted, most educational marketers have begun to embrace digital […]

Weekly China Insights

Advertising News Tech

October 12, 2021

WeChat Launches Easy Mode for Elderly The older generation, even though relatively mobile-savvy, faces a lot of challenges when it comes to mobile services, especially those related to COVID-19. By the end of 2020, more than 123 million Chinese netizens were aged over 60, accounting for 12.3% of the overall internet users. We can expect […]

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