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Advertising News Tourism WeChat

October 12, 2021

Everyone who has ventured into Chinese marketing knows that WeChat, the mobile app and social media platform with over one billion monthly active users, is the place to be. WeChat has spent the last decade trying to make its users’ lives easier. In China, it has become a “one-stop” store for social and transactional events. […]

WeChat for B2B Sector

Advertising B2B News Tech WeChat

October 04, 2021

We’ve always heard that WeChat is a wonderful tool for marketing to customers. But what about B2B marketing on WeChat? B2B Marketing on WeChat Since the B2B e-commerce sector began to flourish in 2013, B2B businesses have had to adapt their marketing strategies to stay up with the ever-changing channels and platforms. Because marketing methods […]

What Are the Most Important E-commerce Festivals in China?

E-commerce Festivals

September 28, 2021

China is not just the world’s most populous country, but it also has the most internet users. And with about one billion online shoppers, the country has the world’s largest and fastest-growing e-commerce market. The Chinese e-commerce business has evolved significantly over the years, revolutionizing the traditional system for both customers and sellers. Needless to […]

This Week In China

News Tech

September 28, 2021

TikTok limits younger users to 40 minutes a day in China Following the stepped up efforts to protect minors from the internet’s risks by the Chinese Government, TikTok created a new app for its younger audience. The new app, called Xiao Qu Xing or “Little Fun Star,” offers a personalized feed of short videos in […]

Weibo and it’s Status in 2021

Advertising News Tech WeChat Weibo

September 20, 2021

Globally, the number of people using social networking sites is constantly rising without an end in sight. By the end of 2021, there will be over 3 billion people using social networks. And with over 2 billion monthly active users, Facebook is the most widely used social media site in the world. Meanwhile, WeChat, […]

What is Bilbili and Why Brands Must Consider it When targeting Gen Z

Advertising Bilibili News Tech WeChat

September 14, 2021

When it comes to establishing a business and grabbing the Gen-Z audience through Chinese video-sharing platforms, forums such as Douyin and Kuaishou that create short-form videos take up the majority of air. Hence, one of the fastest-growing social platforms among China’s Generation Z called the Bilibili is often overlooked. What is Bibili? Bilibili, often […]

Your Weekly China Roundup

Advertising Bilibili News Tech

September 13, 2021

Growing Significance of Private Traffic In China, a growing number of industries are incorporating private traffic into their digital strategy. Meituan, a food delivery app similar to Uber that has 450 MAUs, is one of them. Bonus fandom groups, where businesses may communicate directly with customers, are the newest additions to Meituan. Customers can find […]

Your China Digital Weekly Update

Bilibili News

September 09, 2021

Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers Bilibili is favoured by millennials and Gen Zers, who together account for 81% of the platform’s user base. The volume of beauty-related content increased by 120% in 2020, according to Bilibili’s annual performance report, while vlogger fanbases in that area expanded by 120%. Bilibili.com, […]

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