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Toutiao

November 13, 2020

Toutiao is an information and news aggregator where users can search for interesting and news-worthy content and subscribe to their favorite channels. It can also analyze and suggest a user’s interests based on their past enquiries, similar to what Google does. Toutiao had 260 million monthly active users and 120 million daily active users […]

How Brands Can Get Started With WeChat CRM

CRM WeChat

November 10, 2020

With China becoming a bigger and bigger opportunity for brands by the day, more and more companies gear towards tapping that market, which means bigger competition. Therefore, brands need to deliver experiences that create authentic customer value. They want continuous growth but they forget to utilise the tools that can help them achieve that goal. […]

Baidu SEO for Beginners

Baidu

October 30, 2020

Baidu is without doubt the leader amongst Chinese search engines. But optimizing for Baidu is not the same as for Google, and by doing so it’s unlikely you’ll find your site ranking near the top of page 1. Baidu SEO strategies come with their own challenges like complex language issues, cultural differences, user behavior, censorship, […]

How To Leverage Douyin For Advertising

Advertising Douyin / Tik Tok

October 20, 2020

Douyin has a massive influence among Chinese people, both young and adults alike, and a lot of brands have started to make appearances on the platform as well. It only makes sense to take a closer look on how they are leveraging a social media app for their promotion. 💹 Douyin (China’s TikTok) Statistics 2022 [UPDATED!]

E-commerce on Kuaishou

E-commerce

October 09, 2020

Kuaishou is one of the most famous short video apps in China having more than 200 million daily active users. 80% of the users were born after 1990, among which the average usage time can be around 60 minutes per person per day. Moreover, 19 million people have started to earn regular cash flow from […]

Implications of the WeChat Ban

WeChat

September 25, 2020

US President Donald Trump signed an executive order banning WeChat in the United States. The order says along with the ban, Americans will be prohibited from carrying out any transactions with Tencent, WeChat’s parent company. This decision to ban the WeChat app will have serious long-term implications on consumers, American companies that have a large […]

An Overview of the E-commerce Market in China

E-commerce

September 18, 2020

China is at the top of the e-commerce market with its big players like Alibaba and JD.com. It has more e-commerce activity than any other country in the world. In the year 2017, China’s e-commerce expenditure was more than $750bn online – more than the UK and US combined. While some sectors of the economy […]

Toutiao Advertising for Businesses in China

Toutiao

September 10, 2020

If you’re a new business in the Chinese media market, or if you know how the advertising industry works in China, Toutiao may or may not have been one of your top choices for platforms to advertise your business on. Toutiao is a popular destination for finding and curating content, offering a new and fresh […]

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