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Toutiao Advertising for Businesses in China

Toutiao

September 10, 2020

If you’re a new business in the Chinese media market, or if you know how the advertising industry works in China, Toutiao may or may not have been one of your top choices for platforms to advertise your business on. Toutiao is a popular destination for finding and curating content, offering a new and fresh […]

Live Streaming in China

Livestreaming

September 04, 2020

Live video streaming is becoming very popular in China, especially amongst the internet youth. Its popularity is also growing, which could present some fantastic opportunities for companies who are implementing digital marketing strategies in their business plan. More than 400 million online viewers live stream in China, making it one of the most popular video […]

A Quick Guide to Xiaohongshu (Little Red Book) Marketing

Little Red Book (RED)

August 28, 2020

Since 2013, Xiaohongshu (also known as Little Red Book or RED) has become one of the fastest-growing platforms in China with over 80 million monthly active users. But exactly who’s on the platform? And is this a platform you should be devoting resources to? Xiaohongshu is a curious mix of social media crossed with e-commerce. […]

How To Market YOUR BRAND On BILIBILI?

Bilibili

August 20, 2020

WHAT IS BILIBILI? Founded by Xu Yi in 2009, Bilibili is a Chinese video-sharing website based in Shanghai that focuses on gaming culture and anime-related content and is based on the real-time (live) interactive (bullet chatting) video concept. In 2009, it was initially launched as a prototype website named Mikufans.cn. As the website improved traction, […]

Establishing A Presence on Xiaohongshu, China’s Popular Fashion Platform

Little Red Book (RED)

August 07, 2020

With e-retailers struggling to win over young Chinese consumers, it seems that Xiaohongshu is standing out. Looking into Xiaohongshu’s business model, it’s evident that it’s a great platform for foreign beauty brands that are targeting young Chinese women. Xiaohongshu is a social media and e-commerce platform and it’s growing fast. Founded in 2013 as a […]

5 types of Rewardable Behaviours on WeChat

WeChat

July 29, 2020

The saturation of brands in China paves the way for an overwhelming array of choices in almost every industry segment. Businesses, especially on WeChat, tend to differentiate themselves through various strategies, such as WeChat loyalty programs. The concept of loyalty programs has taken off quite well in China as it helps in generating sales from […]

[UPDATE] WeChat Testing a New e-Commerce Mini Program Feature

News WeChat

July 21, 2020

As its push into e-commerce accelerates, WeChat rolls out a new mini program feature called ‘WeStore’.

Breaking Down WeChat Advertising For Luxury Brands

Advertising WeChat

July 14, 2020

WeChat has completely redefined luxury brand marketing in Mainland China ever since Dior posted its first WeChat Moments ad on the platform. After that, WeChat was quite readily embraced by many international brands who wanted to tap into the Chinese fashion community.

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