Blog

[UPDATE] Xiao’e Pinpin, a WeChat mini program

News

June 23, 2020

Xiao’e Pinpin joins Tencent’s eCommerce efforts letting WeChat users buy lifestyle products through WeChat Tencent rolled out Xiao’e Pinpin, a new mini-program meant for social commerce on WeChat that Tencent has made available to all of its 1.1 billion users. The mini-program went online on 29 April. It carries a giant catalogue of lifestyle products, […]

How To Promote Your Account On WeChat

Advertising WeChat

June 02, 2020

WeChat is more than just an instant messaging app. It has become a lifestyle for people living in Mainland China. It functions as a chat app, a marketplace, a dynamic marketing tool and much more. The number of monthly active WeChat users is over 1 Billion as of 2019, and around 80% of them are […]

4 Essentials For A Kickass WeChat Marketing Strategy

WeChat

April 14, 2020

WeChat has well over 1.12 billion users, making it the fifth most popular social media platform worldwide. It’s an app you cannot ignore especially since its penetration rate is approximately 80% in China. With WeChat becoming more and more popular and powerful in China, being present on the platform and having a well-documented strategy around […]

What Is WeChat’s “Time Capsule”?

News WeChat

March 26, 2020

With hundreds of features already on deck, there’s one which is quite in talks: the Time Capsule. This feature is similar to Snapchat’s main feature of disappearing messages. It allows users to post videos and other rich media on the platform for a period of 24 hours, after which it vanishes.

WeChat Rolls Out Paywall Feature for Official Accounts

News WeChat

March 19, 2020

WeChat has been pretty clear on its position as a user-first platform since its inception. Recently, it announced that it’s testing a new feature which allows users to add paywalls to their posts.

WeChat Clashes With Tik Tok, Starts Testing Short Video Feature

News WeChat

March 13, 2020

Because of the insane traffic on the platform, Tencent’s WeChat always keeps planning to make its user interface better and up to the latest standards for its users. The development team at Tencent has started testing the short video feature on their platform that will make them a direct competitor to ByteDance’s Tik Tok. This […]

WeChat and Weibo Fight Coronavirus Fake News

News WeChat

March 04, 2020

It’s a dark time in the world as coronavirus spreads across the globe. Majority of the infections are contained in Mainland China, the place which seems to be the origin of the virus. Amidst all the chaos, there are people who are trying to survive the catastrophe while others are trying to bring more chaos. […]

Difference Between A WeChat Service Account and Subscription Account

WeChat

February 26, 2020

While WeChat has been successful in building a giant user base, its platform is still relatively newer and people aren’t used to it. It has a new interface with newer features that take some time to be fully understood, one of them being the types of accounts provided by WeChat. While registering, companies can choose […]

Pages: 123456789101112131415161718192021222324252627282930313233

Insights