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Essential WeChat Statistics for 2020

News WeChat

February 05, 2020

WeChat’s power and influence over the Chinese market is immense. With 34% of all data traffic in China coming from WeChat and users spending over 66 minutes daily on average on the platform, WeChat certainly is one of the most important apps for businesses in China. Keeping that in mind, for it to work for […]

How to Use WeChat for Business

WeChat

January 31, 2020

Introduction If you’re here, you’re probably a business owner or someone in marketing. In order to understand how to leverage WeChat for your business, you must know a few things about WeChat and how it works. This is especially informative since LinkedIn has removed its social component in its China’s version. This article will explain […]

A Guide To WeChat’s Built-In Automation Tools

WeChat

January 29, 2020

WeChat’s Built-In Automation There’s no doubt that WeChat is one of the most essential apps when it comes to China’s digital marketing scene. Most, if not all, businesses that begin in China or expand to China venture WeChat as an important resource in customer acquisition and customer interaction. With such a vast demand for this […]

WeChat Trends In 2020

Advertising News WeChat

January 23, 2020

2020: A Big Year For WeChat WeChat is one of the biggest and most important platforms in the digital marketing game. For both freshers and professionals alike, WeChat brings a lot of opportunities for brand growth, community interaction and business development. So keeping up with the latest trends in the market become second nature to […]

2018 : What’s new on WeChat ?

News Tech WeChat

July 20, 2018

Many changes were made to the new WeChat interface following the release of its new version. With this fast changing-environment, it’s not always easy to understand and adapt your business to the latest changes. KRDS brings you a round-up of the new features : Among the most important improvements, the design of the subscription accounts […]

soccer wechat weibo strategy world Cup Marketing

With great events come great opportunities

Advertising WeChat

June 27, 2018

Events such as the FIFA World Cup are important for companies as it is a way to increase their brand equity… And because a lot of the World Cup’s viewership will come from mobile, brands that are mobile-driven (food delivery apps, e-commerce apps, parts supply apps, and biking/ride-sharing applications) have special opportunities during this event. […]

Guiyang 2018: The New Big Data Expo

News Tech

June 13, 2018

In 2017, the China International Big Data Expo was a success and many well-known personalities attended it. Following the success of the previous year edition, the 2018 edition of the event was organized once more time in Guiyang. Such a big exhibition does not go unnoticed, especially when the biggest Big Data companies take […]

WeChat Mini-programs: A strategy for the future?

Mini Programs News Tech

June 06, 2018

In March this year, Tencent’s flagship mobile application, WeChat, has reached one billion user accounts. The application which stands out due to its versatility as well as its flexibility continues its search for innovation. WeChat is a social phenomenon ! “The strategy for WeChat is that they’re trying to embed themselves into your lives so that you […]

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