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WeChat Mini-programs: A strategy for the future?

Mini Programs News Tech

June 06, 2018

In March this year, Tencent’s flagship mobile application, WeChat, has reached one billion user accounts. The application which stands out due to its versatility as well as its flexibility continues its search for innovation. WeChat is a social phenomenon ! “The strategy for WeChat is that they’re trying to embed themselves into your lives so that you […]

How brands can leverage viral games on WeChat ?

WeChat

April 19, 2018

WeChat has been the epitome of innovation in China. The social media giant has been having a whirlwind of a year after it was valued to be over $500 billion dollars. The Viral Game The game,Tiao Yi Tiao a.k.a Jump was released late December. The game instantly became a hit and had gathered around 100 […]

How is WeChat integrating AR into the platform to build an innovative user experience ?

VR / AR WeChat

April 11, 2018

2018 might be another good year for WeChat. The company has been quietly working towards the development of their very own framework for Augmented Reality (AR). The app has been at the forefront of many innovations and is viewed as a household app in China. The goal behind this AR platform is to make […]

Payment on WeChat, the Chinese new year Hong Bao success story

Chinese New Year Red Packets WeChat

March 26, 2018

2018 is the ‘Year of the Dog’ according to the Chinese calendar and it was celebrated with grandeur. Families get together to celebrate New Year and tradition involves exchange of red envelopes with ‘lucky money’ along with positive wishes. With the modernization and technology advancements, this tradition is now also practiced via digital medium. It […]

How Marketing on WeChat is going to change in 2018?

WeChat

March 22, 2018

WeChat is one of the most widely used apps in China. With over 900 million users, the app has been making waves in China with their constant innovations and updates! It’s only natural that the most popular app has somehow affected the purchase behavior of users online. Let’s see how WeChat has impacted […]

A new milestone – WeChat hits 1 billion users

Statistics WeChat

March 09, 2018

The biggest Chinese social media platform, WeChat, has finally reached 1 billion active monthly users. The boost in the numbers was due to the massive success of digital hongbaos (a red packet with money given as a gift during CNY). More than 688 million users sent and received these digital hongbaos. The app has […]

Why are quiz games so popular on WeChat?

Games WeChat

February 19, 2018

It is no doubt that WeChat is pushing the boundaries of social & digital media in China. And now it has added another feather to their cap with Quizz. The rising trend of live quiz on WeChat began when Wang Sicong published a quiz app game named Chongdingdahui. And since then, live quiz apps have […]

5 mistakes to avoid on WeChat

WeChat

February 13, 2018

China has over 720 million internet users who use social media platforms like WeChat and Weibo. Chinese social media is unique and brands have to understand the needs of the local audience to deliver relevant content, increase engagement and drive sales. Brands are yet to fully understand the multiple social media platforms due to […]

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