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WeChat Conference 2018 in a nutshell

China News

February 05, 2018

The Tech mogul in China, Tencent holds a WeChat Developer Conference every year where they announce the latest additions, developments, new features to their platform. Last year, WeChat introduced mini-programs, a sub-application that allows the users to access thousands of apps within the WeChat platform. This year, Tencent has not unveiled any new features, […]

Which marketing learning from WeChat social gaming surge ?

Games

January 25, 2018

Tech giant, Tencent Holdings is once again making headlines for creating the perfect fusion between mobile gaming and social media. This has led to the coinage of the term “Social Gaming” which is all the rage in China right now. The launch of Wechat’s social gaming platform attracted more mobile gaming users in China. […]

How WeChat is replacing your wallet in China?

WeChat Pay

January 17, 2018

China has announced a new Digital ID system where the residents can link their National Identity Card to the popular messaging and social media app, WeChat, through facial recognition. The app currently has over 980 million monthly active users in China. The new ID system has been introduced as a pilot programme in the […]

How WeChat fights fake news with artificial intelligence?

WeChat

January 02, 2018

In this era where social media rules everything, the creators of the all these platforms are constantly battling with the circling of fake news. This problem of fake news has drastically increased over the past few months with the increase of number of users in these platforms. And it is no surprise that China’s […]

WeChat becomes Macau’s favorite APP

WeChat

December 28, 2017

We’re all aware of how WeChat is one of the leading applications in China. The popularity of this app knows no bounds and now it has slowly started to make its way to other places. Based on a recent survey conducted by Macau University of Science and Technology, Sun Yat-Sen University, Communication Association of […]

WeChat seduces Hong Kong taxi drivers

News

December 19, 2017

WeChat and Alipay have once again stepped up their game by providing cashless payments for the taxi drivers in Hong Kong. The 40,000 strong taxi industry was an untapped audience for the cashless payments giant, Octopus. WeChat and Alipay are investing heavily in marketing campaigns after realizing the potential of the market. The cabbies […]

Travelling just became easy – WeChat Introduces CityExperience Mini Program

Mini Programs Tourism

December 15, 2017

We all know WeChat as one of the greatest Chinese apps that is constantly trying to innovate and provide solutions to the user from the comfort of their smartphone, and now, they’ve just come up another solution to make travelling a piece of cake! WeChat has partnered up with Tourism Australia, VisitBritain and Dubai […]

WeChat guide: How to use and build mini-programs ?

News Tech

December 11, 2017

Tencent launched the WeChat Mini programs earlier this year and took the market by storm. So what are these mini programs and how can you use it?This blog will give you all that you need to know about WeChat’s interesting feature. These mini programs are essentially sub applications/apps within WeChat itself. The user can […]

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