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WeChat guide: How to use and build mini-programs ?

News Tech

December 11, 2017

Tencent launched the WeChat Mini programs earlier this year and took the market by storm. So what are these mini programs and how can you use it?This blog will give you all that you need to know about WeChat’s interesting feature. These mini programs are essentially sub applications/apps within WeChat itself. The user can […]

All you need to know about WeChat’s Open Chatbot platform

WeChat

November 30, 2017

Tencent, a leading provider of value added internet services in China launched its very own open chatbot platform for developers last September. The open platform aims to provide a simplified process for developers to build chatbots. The application requires an easy 3 step process which is mentioned below : Step 1 – The […]

Thomas Cook Innovates on WeChat with KRDS for its launch in China

Games WeChat

November 24, 2017

Thomas Cook, the prominent travel services company in the world has opened its doors in Shanghai. Thomas Cook wanted to raise awareness about the brand in the Chinese market and decided to do an innovative campaign during its launch event on September 6th attended by over 100 media professionals from China. Social & Mobile […]

WeChat owner Tencent beats Facebook in value and become Asia’s First $500 Billion company

News Tech

November 22, 2017

Founded in 1998, Tencent, which is one of the biggest tech giants in China made its way to the Top 5 Biggest Firms in the World. It is now the first Asian company to be valued at over $500 Billion surpassing Facebook that was dominating the social media field. The most successful app […]

Why a top French business school is launching on WeChat?

Case Study Education

November 06, 2017

Toulouse Business School (TBS) increases its footprint in China and partners with KRDS, the WeChat agency, for its WeChat development. Having entered the Chinese market a few years ago, and boasting a network of more than 1,500 Chinese alumni coming from all over the country, TBS is already a key player in its industry […]

Influence Marketing: How to improve your KOL strategy on WeChat ?

WeChat

October 13, 2017

It is common knowledge that the Chinese market is full of innovators and marketing noise. When it comes to making purchase decisions, chinese customers are more inclined to following the people they trust to make this decision. Word of mouth therefore, is an important purchase quotient for customers in the Chinese market. KOL means Key […]

5 Steps to make viral content on WeChat

WeChat

September 28, 2017

WeChat is an important way of life in the Chinese market currently. With more users joining in an exponential rate, it is also a place where marketers come together to sell their products and business in this online marketplace with minimal restrictions. Every day, 12 million articles are written by brands on the platform and […]

WeChat at work – 5 reasons why everyone is using it all wrong

WeChat

September 11, 2017

Living and working in China for over 7 years, I consider myself to be an early adopter and an avid user of WeChat. And as a WeChat lover and marketer, I cannot keep myself from reiterating that WeChat is one of the most innovative, convenient and efficient instant messaging platforms in the world. Chinese and […]

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