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LifeProof Ropes in KRDS Shanghai as its Social Media Agency in China

Case Study

August 09, 2017

LifeProof, well renowned for its consumer electronic accessories wanted to boost its Chinese social media presence. Thus, LifeProof has recruited Social & Mobile Agency, KRDS Shanghai as its new social media agency in charge of WeChat and Sina Weibo. LifeProof is a reputable US company, that designs, manufactures and markets cases that protect […]

How to illustrate your WeChat articles perfectly ?

WeChat

July 31, 2017

Visuals are an important part of creating quality content and delivering your message effectively to the right audience. The potential for an increase in audience interest and engagement is immense once you understand the intricacies of creating tailor made content for business. Every day businesses are effectively utilizing the power of WeChat to connect with […]

How Wimbledon is using WeChat to attract Chinese audience ?

News

July 26, 2017

The Wimbledon tournament is one of the most prestigious tournaments in the world. In China, the Wimbledon tournaments were not as popular until, professional tennis player Li Na came along. She was instrumental in announcing to the world and to China, the world of Grand Slam Tournaments. Being quite successful at her career having won […]

WeChat: How The Royal Edinburg Military Tattoo is planning to attract more Chinese tourists ?

Tourism WeChat

July 18, 2017

The Royal Edinburg Military Tattoo is a much awaited global gathering that showcases the talents of musicians and performers across the world. The Scottish tourism highlight is often attended by members of the British Royal family too. The Tattoo is also frequented by many Chinese tourists in Scotland. Every year, performers from over 48 countries […]

5,000 followers on WeChat in 48h with no media nor influencers, how Groz-Beckert & KRDS did it?

B2B WeChat

June 29, 2017

Launching a new brand on WeChat is serious challenge. Specially when your client is strong B2B player but with little awareness in the general public eye. So on June 6th, Groz-Beckert launched its official account. 48 hours later, they recruited over 5,000 followers without using any media, KOL, events or third-parties promotion. How KRDS helped Groz-Beckert achieve such results? Identify […]

How the TOP 500 Official WeChat Accounts are performing ?

News Tech

June 16, 2017

WeChat is fast growing as one of the biggest social platforms and is an essential part of the daily life in the Chinese market. Brands are increasingly using this platform as a way to leverage their goods and services in China. The market being highly competitive, for brands to make it to the top 500 […]

Why WeChat Pay is a game changer for brands in China?

WeChat Pay

June 05, 2017

Mobile payments have shaped the way consumers spend online in the Chinese market. It has opened a new window to seamless and reliable payment methods and the technology improvements have greatly facilitated the consumer’s spending habits online. With the launch of WeChat Pay, there has been significant competition in the world of online payments with […]

Search, the WeChat way!

News Tech WeChat

May 25, 2017

In order to understand how much positive energy is prevalent in the country, China watchers tracked the term “transmitting positive energy to society” and the number of times it was mentioned in the chinese newspapers, especially People’s Daily the country’s top print. This exploration was headed by David Bandurski, a researcher with the China […]

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