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Wechat: Kitchens specialist FRANKE chooses KRDS Shanghai as its agency on record

WeChat

May 22, 2017

FRANKE, the world leader in comprehensive systems for domestic kitchens and for professional applications in food service that promises to bring confidence, convenience and comfort into people’s lives through innovation and quality service. Headquartered in Aarburg, Switzerland, the Group employs around 9’000 people at 68 subsidiaries on 4 continents, and exports to over 100 countries. […]

How brands can leverage WeChat Index to measure their popularity on WeChat ?

Advertising Tech WeChat

May 17, 2017

Apart from brands having their own official WeChat accounts (which provides them with direct feedback from their consumers), the application has recently released a new feature called “WeChat Index” (微信指数) – to access this tool, simply type the previous Chinese keywords in the WeChat search bar. WeChat Index is a trend projector showing the […]

KRDS promotes French tourism on WeChat with Atout France

News WeChat

May 12, 2017

KRDS is glad to welcome Atout France as a new client ! We appreciate their trust in our vision and approach to increase France visibility on WeChat. Atout France (France.fr) is the unique official French government agency in charge of promoting the first touristic destination in the world for 25 years: France. The agency helps […]

Russia blocks WeChat

News WeChat

May 09, 2017

China’s most popular social media app WeChat developed by Tencent Holdings gets listed among the prohibited websites in Russia. An official statement by Russian internet watchdog body Roskomnadzor confirmed the news as WeChat failed to fulfil Russia’s internet regulations. According to Roskomnadzor’s spokesperson, WeChat was blocked over not providing contact details for Russia’s register of […]

WeChat Pay chasing Alipay with 1.2 Trillion of USD in 2016

News Tech WeChat

May 05, 2017

China has taken the lead at an astonishing rate in adapting online platforms as a common mode of payment compared to the rest of the world. In a period of five years (2010-2015) the percentage of digital payments, mostly mobile in the country has increased from 3.5% to 17% for all retail transactions. The […]

WeChat Expert Wanted: we are recruiting a Business Development Manager in Shanghai

News WeChat

May 03, 2017

Job description Your main responsibilities: The Business Development Manager main goal will be to work with KRDS local and international teams, to ensure the sales and proper delivery of social media and mobile campaigns including studio work, community management, applications and game-based campaigns to advertisers and agencies in Shanghai. KRDS is especially looking for someone […]

898 millions users, 10 millions official accounts, discover the latest trends on WeChat !

News WeChat

April 28, 2017

Tencent Penguin Intelligence Survey released its annual WeChat users report earlier this week. Apart from noticing significant increase in the average number of WeChat contacts and the usage of WeChat for work, it has shown incredible shift in the transition to a cashless society through WeChat Pay as well. With the average time spent being […]

Cannes Lions opens a WeChat account

News WeChat

April 24, 2017

Cannes Lions, the International Festival of Creativity has launched its official WeChat account recently, reaching out to the Chinese attendees of the festival as they can now be more involved in participation with the account communicating in their local language. This launch comes out just in time as China’s creative community renews China Day, dedicated […]

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