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Latest Updates on China’s Market: ByteDance’s Language Model, Uncle Stars, Xiaohongshu Trends, Douyin’s PC Shopping, and More

MML

March 02, 2023

ByteDance to emphasize search and imaging as it develops ChatGPT’s rival ByteDance, the owner of TikTok, has assembled a sizable language model team and plans to integrate the technology into its search and advertising businesses as the hype surrounding ChatGPT, an AI-powered chatbot service, continues to encourage Chinese businesses to create analogous products of […]

Maximizing WeChat Channels: An In-Depth Look at the Statistics and the Future Plans

Channels WeChat

February 16, 2023

WeChat, China’s biggest app, grew from just a chatting messanger to a major business platform a long time ago. And Channels, the video sub-platform of WeChat, is becoming one of users’ and businesses’ favorite features. Channels advanced last year, with more services and content available to both consumers and businesses. Since the start of its internal […]

Chinese Market Updates

MML

February 07, 2023

Chinese internet search giant Baidu plans to launch a ChatGPT-style bot in March Despite having a heavily censored domestic internet that is largely cut off from the rest of the world, ChatGPT has captured the attention of Chinese internet users. On regional social media, many people posted screenshots of the AI bot having unexpected conversations. […]

International official WeChat account vs local WeChat official account

WeChat

February 01, 2023

Opening an official account can be a daunting task for companies, especially those based overseas. Until a few years, it wasn’t possible for foreign entities to register their official WeChat account or they had to use 3rd party business license in order to do so. Still, many online sources insist that an account created with […]

20 E-commerce Trends in China for Brands to Explore in 2023

China Marketing Cross-Border e-commerce E-commerce

January 19, 2023

China has the world’s largest e-commerce market. With an average growth rate of 6%, Chinese e-commerce revenue is expected to reach $2 trillion USD by 2025. According to research firm Insider Intelligence, roughly 1 billion local consumers shopped on e-commerce channels across China in 2022, accounting for 45.3% of all retail sales online. That’s huge! […]

Maximizing Opportunities in the Chinese Market: A Guide to the 2023 Marketing Calendar

China Marketing Festivals

January 12, 2023

Marketing in China is a unique and challenging endeavor. With a population of over 1.4 billion, the country is home to one of the largest consumer markets in the world. However, to truly succeed in this market, it is crucial for brands to understand and appreciate the country’s rich culture, customs, and traditions. One of […]

The WeChat Agency Blog: The Best of 2022

China Marketing Trend

December 29, 2022

The year of the Tiger or simply 2022, was a very eventful year in China, to say the least. Contrary to the rest of the world, COVID-19 was still a predominant topic in the daily lives of millions of Chinese and had a serious impact on brands and their activities in China too, influencing literally […]

This Christmas, Find Out What Brands in the Chinese Market Have Been Up To

Case Study Festivals Gaming WeChat

December 22, 2022

In the last decade, Christmas has settled as an important event for brands in China. Of course, it is not as large as traditional Chinese holidays or e-commerce festivals, but many brands, particularly those with Western roots, are celebrating with their fans in various ways. Shopping malls, restaurants, and entertainment venues in China’s major cities […]

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