Cannes Lions, the International Festival of Creativity has launched its official WeChat account recently, reaching out to the Chinese attendees of the festival as they can now be more involved in participation with the account communicating in their local language. This launch comes out just in time as China’s creative community renews China Day, dedicated to Chinese creativity and innovation following its success in 2013.

Having identified WeChat to be the appropriate and an engaging forum to reach China’s creative communications industry, an exclusive Chinese customer service team has been set up to assist people in buying the passes through the WeChat account.

“China is a vibrant and dynamic creative economy and a highly valued market for Cannes Lions. This felt like the right time to provide this new WeChat service dedicated to the country. We’re delighted to work with Tencent Social Ads to ensure we can engage and support our Chinese attendees like never before,” said Terry Savage, Chairman of Cannes Lions, who will also be available for interaction on their official WeChat account.

The Chinese award entries and the attendee numbers at the Cannes Lions have seen a rapid growth in recent years. With China being an crucial part of the creative communication at the festival, China Day 2017 look to seize the spotlight for the attention of the global industry for ideas and inspiration.