Montagut in Collaboration With KRDS Invited Fans To Winter Wonderland

December 17, 2021

The Christmas Wonderland campaign was one of several campaign collaborations with Montagut on the Chinese market in the last 3 years thanks to a continuous retainer partnership. 

Christmas in Mainland China

Mainland China has not been very big on Christmas in the past. It is not a national holiday and it has nothing to do with religion. It’s more of a novelty day, similar to Valentine’s Day than a religious holiday.

Don’t be fooled by the past, though: Christmas is becoming a more important occasion in most Mainland companies’ marketing calendars, and standing out above all the festive fever is becoming increasingly difficult.

The objective of the Campaign

But Christmas wasn’t the sole reason that Montagut wanted to celebrate with their fans in China. The main objective was to engage the audience during the Christmas season in order to introduce the new FW 2020 collection and to attract a bigger target group of younger consumers. They wanted to premiere new collections, with the purpose of communicating the advent of new clothing and trends before the end of 2019.

KRDS’s Solution

An H5 WeChat game set in a French winter wonderland was our solution for tastefully presenting both the new collection and the holiday spirit. This game was in instant popularity with Montagut’s existing fans as well as almost 10,000 new fans thanks to its bespoke and dreamy graphics paired with a compelling tapping gaming mechanism.

 

“This campaign was very fun and engaging. Beyond generating buzz and page views, KRDS was smart to find the right mechanism to attract a very high number of new fans” According to Candice Meyer, Montagut’s Head of Brand Image & Communications Asia.

Miriam Dabrowa, China Head of Strategy at KRDS Greater China, said: “With the new opportunities coming this year, and especially Montagut’s 140th Anniversary, we truly can’t wait to create new exciting content together”.

 

WeChat Campaign for Montagut – Post

 

 

WeChat Campaign for Montagut – Game Flow

 

WeChat Campaign for Montagut – Media Ads

 

Christmas Campaign for Montagut

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MONTAGUT reappoints KRDS to handle Chinese Social Networks for the 6th consecutive season

April 13, 2021

MONTAGUT has renewed its contract with KRDS to manage its strategy and presence on Chinese social networks, WeChat and Sina Weibo, following a fruitful 3-year of content creation.

 

 

The digital and mobile agency is tasked with creating content strategies and adaptations across the market along with the duty of increasing engagements and fan growth on the page. 

 

According to Candice Meyer, Head of Marketing and Communication at MONTAGUT, “KRDS has been a valuable partner of MONTAGUT over the past 3 years. We chose Brice and his team because of their deep knowledge of the China social media landscape combined with great strategic and creative capabilities. On a day to day basis, it’s both very efficient and super pleasant to work with a trustworthy team such as KRDS. They are expert, flexible, diligent and always looking to achieve the best results. A perfect recipe for success!”.

 

Brice Le Guen, Director at KRDS Greater China, said: “We’re thrilled and honoured to work with a reputed brand like MONTAGUT once again. In the last few years, we have helped them build their online community, amplify their voice across channels to strengthen their relationship with their audience and drive footfall to their physical storefront. We believe our long term partnership is effectively growing MONTAGUT’s presence as a unique clothing brand with our digital expertise”. 

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