WeChat Expert Wanted: we are recruiting a Business Development Manager in Shanghai

Job description

Your main responsibilities:

The Business Development Manager main goal will be to work with KRDS local and international teams, to ensure the sales and proper delivery of social media and mobile campaigns including studio work, community management, applications and game-based campaigns to advertisers and agencies in Shanghai.

KRDS is especially looking for someone with ideally a previous experience in China, a strong leadership and sales mindset and experience, someone autonomous, ready to move fast and to grab a great opportunity in a booming company.

Based in our downtown office in Shanghai, you will be:

  • Managing and coordinating KRDS teams (Sales, Production, Admin …)
  • Leading all business development activities including proposals and pitches with the goal of winning new business
  • Contacting companies and advertising agencies that might be interested in social media marketing
  • When meeting potential customers, finding out what their goals are, explaining why and how to meet them
  • Ideating campaigns that might suit the client’s strategy
  • After a meeting, writing a compelling and well-illustrated powerpoint proposal
  • Answering potential customers’ questions
  • Negotiating the terms of an agreement & closing sales.
  • Briefing KRDS Project Managers about what needs to be developed, keeping track of the developments to make sure what is done is what was planned and sold
  • Managing the customer relationship from first contact to payment and upselling
  • Going to networking events within the industry
  • Keeping an up-to-date knowledge in local social media marketing
  • Reporting to the Country Manager and KRDS HQ

Your profile:

  • At least 2 years in a Business Development role with a proven track record
  • Eloquence (both when speaking and writing) and persuasion (strong commercial skills)
  • Outstanding sales & pitching skills
  • Deep interest for and knowledge of Sina Weibo and WeChat
  • Strong knowledge of the Chinese market, especially in terms of consumers’ habits and social media usage would be a real plus
  • Autonomy
  • Ability to develop and present digital strategies
  • Ability to work under pressure and manage crisis
  • Ability to speak and write in English – Chinese is a plus

APPLY HERE

898 millions users, 10 millions official accounts, discover the latest trends on WeChat !

Tencent Penguin Intelligence Survey released its annual WeChat users report earlier this week. Apart from noticing significant increase in the average number of WeChat contacts and the usage of WeChat for work, it has shown incredible shift in the transition to a cashless society through WeChat Pay as well.

With the average time spent being 66 mins, the increase in average number of contacts are believed to be work related. The survey also pointed out the major reasons to join group chats are for corporate and professional networking. This clearly shows us how WeChat has become the prominent communication tool for daily work.

WeChat Pay being the major contender apart from Alipay in minimizing cash transactions in the country, they have largely succeeded as well. The data projects that WeChat pay is the primary payment method for offline purchases with 93% adoption rate across tier 1 and tier 2 cities which includes Beijing and Shanghai.

With WeChat Pay believed to be more popular with small businesses for transactions. The amount spent monthly through these portals have also seen dip in light use (below 500) and a raise in mid or high usage (1000-5000) compared to the previous year. With all that being said one of the major reason pointed out by the respondents through this survey was that they use WeChat Pay as they were not carrying cash and the situations they used this mode of payment were at supermarkets, convenience stores, online shopping, food (restaurants) and at the malls.

The survey also helped in understanding the users better in terms of the need to increase familiarity with the use of ‘Mini Programs’. It was also found that 57% of the users are willing to pay for content and information on a monthly basis, which seems to be China’s new trend.

The growth of official accounts on WeChat has been quite significant in 2016. According to the survey nearly ⅓ of WeChat official accounts are doing some form of e-commerce leading to increase in the number of followers for these official accounts.

With 898 million users, 10 million official accounts and 200,000 WeChat developers, were the established key statistics of the report published.

Cannes Lions opens a WeChat account

Cannes Lions, the International Festival of Creativity has launched its official WeChat account recently, reaching out to the Chinese attendees of the festival as they can now be more involved in participation with the account communicating in their local language. This launch comes out just in time as China’s creative community renews China Day, dedicated to Chinese creativity and innovation following its success in 2013.

Having identified WeChat to be the appropriate and an engaging forum to reach China’s creative communications industry, an exclusive Chinese customer service team has been set up to assist people in buying the passes through the WeChat account.

“China is a vibrant and dynamic creative economy and a highly valued market for Cannes Lions. This felt like the right time to provide this new WeChat service dedicated to the country. We’re delighted to work with Tencent Social Ads to ensure we can engage and support our Chinese attendees like never before,” said Terry Savage, Chairman of Cannes Lions, who will also be available for interaction on their official WeChat account.

The Chinese award entries and the attendee numbers at the Cannes Lions have seen a rapid growth in recent years. With China being an crucial part of the creative communication at the festival, China Day 2017 look to seize the spotlight for the attention of the global industry for ideas and inspiration.

Bill Gates joins WeChat

On February 11th, another celebrity joins WeChat, Microsoft founder and tech genius, Bill Gates.

You can now follows id official account, ID:Gatesnotes.

This is no surprise with the popularity and the previous launch of his Weibo account in 2010.

weibo-bill-gates

BNP Paribas engages with its staff on WeChat

To animate BNP Baribas annual dinner event, KRDS creates 2 uniques dynamic experiences on WeChat.

A quiz with 2 sessions allowed BNP employees to compete live on a WeChat connected mini-site. The results were display live on a giant screen.

A WeChat voting system was also created to elect the best staff performance of the evening.

You can read more on the event on Digital Marketing Asia or Marketing Interactive.