Implications of the WeChat Ban

US President Donald Trump signed an executive order banning WeChat in the United States. The order says along with the ban, Americans will be prohibited from carrying out any transactions with Tencent, WeChat’s parent company. This decision to ban the WeChat app will have serious long-term implications on consumers, American companies that have a large and significant presence in China and US-China relations as well.

 

WeChat is China’s most popular and useful messaging app with a monthly active user base of over 1 billion. WeChat’s popularity makes it the main form of communication among Chinese consumers. Even though many like to call WeChat a messaging tool, it’s much more than that. The app can be used for texting, voice or video calls, reading news, bill payments, taxis, and even games. It’s no wonder why WeChat is called a “super app” in China.

 

What’s the issue?

According to Donald Trump, the Ministry of Electronics and Information Technology in India had asserted that the Chinese companies Tencent Holdings and Bytedance were allegedly stealing and surreptitiously transmitting users’ data without authorization to servers outside India and that the US needed to ban any transactions on such apps as a protective measure as well. The United States wants “untrusted” Chinese apps to be removed from US app stores. And those “untrusted” apps belong to Chinese companies Tencent Holdings, the owner of WeChat, and ByteDance, TikTok’s parent company. The executive order said the government would ban WeChat and TikTok from operating in the US if they are not sold by their parent companies.

 

What’s the Impact?

WeChat’s ban in the US would cut off millions of Chinese-Americans from their friends, family and clients. Since WhatsApp, Facebook and Twitter are banned in China, WeChat is the only app left the Chinese employees in America can use to communicate with their families back in the Mainland. While TikTok’s US operations may be sold to Microsoft, WeChat is unlikely to get a second chance which means American businesses and Universities will face a lot of issues communicating with their suppliers, manufacturing partners, dealers and even students in China.

Trump’s ban could also harm Apple’s supply chain since most of the company’s products are still assembled in China.

5 types of Rewardable Behaviours on WeChat

The saturation of brands in China paves the way for an overwhelming array of choices in almost every industry segment. Businesses, especially on WeChat, tend to differentiate themselves through various strategies, such as WeChat loyalty programs. The concept of loyalty programs has taken off quite well in China as it helps in generating sales from returning customers. Loyalty programs are exclusive programs and mostly unique to the brand in question. They give brands a competitive advantage, reducing the likelihood that a customer may switch stores.

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Breaking Down WeChat Advertising For Luxury Brands

WeChat has completely redefined luxury brand marketing in Mainland China ever since Dior posted its first WeChat Moments ad on the platform. After that, WeChat was quite readily embraced by many international brands who wanted to tap into the Chinese fashion community.

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How To Promote Your Account On WeChat

WeChat is more than just an instant messaging app. It has become a lifestyle for people living in Mainland China. It functions as a chat app, a marketplace, a dynamic marketing tool and much more. The number of monthly active WeChat users is over 1 Billion as of 2019, and around 80% of them are between the ages of 20 to 40. Its holistic ecosystem, with tools that enable companies to do everything from realization to conversion, makes it very convenient for brands and users to interact with each other. This opens up a lot of avenues for executing effective promotions and campaigns.

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4 Essentials For A Kickass WeChat Marketing Strategy

WeChat has well over 1.12 billion users, making it the fifth most popular social media platform worldwide. It’s an app you cannot ignore especially since its penetration rate is approximately 80% in China. With WeChat becoming more and more popular and powerful in China, being present on the platform and having a well-documented strategy around it has become necessary.

Here are 4 important pointers to fine-tune your WeChat marketing strategy to the highest possible level.

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What Is WeChat’s “Time Capsule”?

With hundreds of features already on deck, there’s one which is quite in talks: the Time Capsule. This feature is similar to Snapchat’s main feature of disappearing messages. It allows users to post videos and other rich media on the platform for a period of 24 hours, after which it vanishes.

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WeChat Rolls Out Paywall Feature for Official Accounts

WeChat has been pretty clear on its position as a user-first platform since its inception. Recently, it announced that it’s testing a new feature which allows users to add paywalls to their posts.

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WeChat Clashes With Tik Tok, Starts Testing Short Video Feature

Because of the insane traffic on the platform, Tencent’s WeChat always keeps planning to make its user interface better and up to the latest standards for its users. The development team at Tencent has started testing the short video feature on their platform that will make them a direct competitor to ByteDance’s Tik Tok.

This feature will allow users to post videos to an audience outside of their social circle in order to boost engagement.

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WeChat and Weibo Fight Coronavirus Fake News

It’s a dark time in the world as coronavirus spreads across the globe. Majority of the infections are contained in Mainland China, the place which seems to be the origin of the virus. Amidst all the chaos, there are people who are trying to survive the catastrophe while others are trying to bring more chaos. The internet has been riddled with fake news relating to coronavirus, and it’s becoming increasingly tough to spot it out.

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