As its push into e-commerce accelerates, WeChat rolls out a new mini program feature called ‘WeStore’.
Breaking Down WeChat Advertising For Luxury Brands
WeChat has completely redefined luxury brand marketing in Mainland China ever since Dior posted its first WeChat Moments ad on the platform. After that, WeChat was quite readily embraced by many international brands who wanted to tap into the Chinese fashion community.
How To Promote Your Account On WeChat
WeChat is more than just an instant messaging app. It has become a lifestyle for people living in Mainland China. It functions as a chat app, a marketplace, a dynamic marketing tool and much more. The number of monthly active WeChat users is over 1 Billion as of 2019, and around 80% of them are between the ages of 20 to 40. Its holistic ecosystem, with tools that enable companies to do everything from realization to conversion, makes it very convenient for brands and users to interact with each other. This opens up a lot of avenues for executing effective promotions and campaigns.
4 Essentials For A Kickass WeChat Marketing Strategy
WeChat has well over 1.12 billion users, making it the fifth most popular social media platform worldwide. It’s an app you cannot ignore especially since its penetration rate is approximately 80% in China. With WeChat becoming more and more popular and powerful in China, being present on the platform and having a well-documented strategy around it has become necessary.
Here are 4 important pointers to fine-tune your WeChat marketing strategy to the highest possible level.
What Is WeChat’s “Time Capsule”?
With hundreds of features already on deck, there’s one which is quite in talks: the Time Capsule. This feature is similar to Snapchat’s main feature of disappearing messages. It allows users to post videos and other rich media on the platform for a period of 24 hours, after which it vanishes.
WeChat Rolls Out Paywall Feature for Official Accounts
WeChat has been pretty clear on its position as a user-first platform since its inception. Recently, it announced that it’s testing a new feature which allows users to add paywalls to their posts.
WeChat Clashes With Tik Tok, Starts Testing Short Video Feature
Because of the insane traffic on the platform, Tencent’s WeChat always keeps planning to make its user interface better and up to the latest standards for its users. The development team at Tencent has started testing the short video feature on their platform that will make them a direct competitor to ByteDance’s Tik Tok.
This feature will allow users to post videos to an audience outside of their social circle in order to boost engagement.
WeChat and Weibo Fight Coronavirus Fake News
It’s a dark time in the world as coronavirus spreads across the globe. Majority of the infections are contained in Mainland China, the place which seems to be the origin of the virus. Amidst all the chaos, there are people who are trying to survive the catastrophe while others are trying to bring more chaos. The internet has been riddled with fake news relating to coronavirus, and it’s becoming increasingly tough to spot it out.
Difference Between A WeChat Service Account and Subscription Account
While WeChat has been successful in building a giant user base, its platform is still relatively newer and people aren’t used to it. It has a new interface with newer features that take some time to be fully understood, one of them being the types of accounts provided by WeChat.
While registering, companies can choose between a subscription account and a service account. Individuals, however, can only register a subscription account.
Here’s an overview of the differences between Subscription accounts and Service accounts.
Essential WeChat Statistics for 2020
WeChat’s power and influence over the Chinese market is immense. With 34% of all data traffic in China coming from WeChat and users spending over 66 minutes daily on average on the platform, WeChat certainly is one of the most important apps for businesses in China.
Keeping that in mind, for it to work for your business, you need to know how to crack the platform, and that can’t be done if you don’t know what’s going on on the platform right now.
With the advent of 2020, here are some essential metrics and statistics that will assist you in your road ahead to tap the Chinese market.