Chinese internet search giant Baidu plans to launch a ChatGPT-style bot in March
Despite having a heavily censored domestic internet that is largely cut off from the rest of the world, ChatGPT has captured the attention of Chinese internet users. On regional social media, many people posted screenshots of the AI bot having unexpected conversations.
The application from Baidu will at first be integrated into its web search services. The combination will enable users to obtain search results in the form of conversations, similar to the well-known platform from OpenAI.
China B2B Marketing in the Year of the Rabbit
Since trade shows and in-person meetings had to be canceled due to lockdowns and other circumstances, businesses had to find new ways to reach their target audiences.
New trends emerged:
- Using trade publications for KOL marketing
- Experiments with video and accelerated their WeChat content creation efforts using the WeChat Channels video platform,
- Businesses can connect remotely with their clients and business partners thanks to webinars.
- Digital-only trade shows and hybrid trade shows.
With COVID-19 still a major concern and vaccination efforts ongoing, it is more than likely that digital channels – especially newer channels – will to play a significant role
https://mp.weixin.qq.com/s/RG2S6bSwLJnQxwPz0Vvhdg
Data report of LV, Chanel, Burberry, Prada and other official account in 2022
Service numbers include FENDI, Prada, HERMES, Chanel, Louis Vuitton, and Burberry. In 2022, Chanel has the most mass-produced items (totaling 72), while Louis Vuitton has the fewest (totaling 35), more than twice as many as the latter.
The opportunity is effectively not wasted because the service number can be pushed four times per month and all brands can send in groups three to four times per month.
Burberry, which has the second-highest number of mass-market articles, has the most likes and views, with totals that are 269.95% and 429.05% higher than the benchmark FENDI, respectively. Chanel, which has the most articles published in groups, won the challenge with 180.54% more reading than the benchmark, FENDI.
However, Louis Vuitton, which has the fewest articles published in groups, has launched a counterattack, placing second overall among the six brands in terms of reading, liking, and viewing.
It can be seen on the mass distribution time distribution histogram that luxury brands tend to push more frequently in the second half of the week, occasionally on Saturday, and not as much on Sunday.
LINK: https://mp.weixin.qq.com/s/0bWYZZhJePNMCMHSEWiuBA
Spring Festival shoppers shift to 3 new trends in post-covid China
This year, the burgeoning young generation of consumers has turned away from the traditional idea of New Year’s goods such as red gift boxes filled with roasted nuts and candies and biscuits in favor of contemporary trends in the post-pandemic era.
First and foremost, healthcare products were in high demand among Chinese people of all ages as health became a priority for everyone for reasons that were unmistakably related to the pandemic.
The “firework” bubble gun machine was another popular item during the Spring Festival because most cities continued to impose stringent regulations on all kinds of fireworks. Young customers took an immediate liking to the firework substitute that closely resembled the sound and sight of the genuine article.
Thirdly, young shoppers this year exhibited a strong desire for distinctive and fashionable Chinese New Year gift boxes.
https://daoinsights.com/news/spring-festival-shoppers-shift-to-3-new-trends-in-post-covid-china/
Tencent carves out niche with new Brand Discovery mini program
Tencent Huiju will be replaced by WeChat’s new mini-program “Brand Discovery,” which will be introduced soon.
The new program will concentrate on information aggregation and act as a hub from which users can find other smaller programs and get suggestions. Users interested in further browsing or purchasing a particular brand’s products will be redirected to the relevant mini program of that brand or shopping site.
Ma Huateng, the CEO of Tencent, has hinted that the company plans to take advantage of the popularity of short-form video content in the future, perhaps by using it to increase brand awareness and traffic to suggested products on the Brand Discovery mini program.
https://daoinsights.com/news/tencent-carves-out-niche-with-new-brand-discovery-mini-program/
The male beauty market in China is developing fast and should not be overlooked
From 2016 to 2019, retail sales in China’s male beauty market were significantly higher than the global average (13.5% versus 5.8%).
59.50% of the total are between the ages of 18 and 25, while 21.30% are between the ages of 26 and 30.
Male beauty consumers can also find information on websites like Xiaohongshu and Douyin.
The top online stores for male beauty are Taobao and Tmall.
In China’s male beauty market, daily moisturizing creams and facial cleansers are crucial.
https://daxueconsulting.com/male-beauty-market-china/
