As its push into e-commerce accelerates, WeChat rolls out a new mini program feature called ‘WeStore’.
[UPDATE] WeChat Testing a New e-Commerce Mini Program Feature
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As its push into e-commerce accelerates, WeChat rolls out a new mini program feature called ‘WeStore’.
There’s no doubt that WeChat is one of the most essential apps when it comes to China’s digital marketing scene. Most, if not all, businesses that begin in China or expand to China venture WeChat as an important resource in customer acquisition and customer interaction. With such a vast demand for this resource in every sector, marketing automation has become imperative.
WeChat has multiple automated marketing tools built-in to its framework that assist enterprises with a plethora of tasks while reducing human labor and making the businesses cost-effective.