Top 3 private traffic platforms for merchants in China
WeChat, Alipay, and short video platforms like Douyin and Kuaishou have emerged as the most crucial platforms for Chinese merchants’ private traffic operations, claims a report from iResearch.
Because more than 80% of businesses believe the cost of private traffic has increased by 40%, conversion rate and leveraging public traffic have become the primary focus.
It is also becoming more common for private domain layouts to be multi-platform. Applets (mini-programs) are the standard configuration for private-domain businesses, and WeChat, Alipay, and short video platforms have emerged as the primary platforms for private-domain businesses.
Link: https://www.chinainternetwatch.com/35117/private-traffic-platforms/
Chinese Luxury Consumers Abroad: A Missed Opportunity?
Over the last five years, the number of Chinese people relocating overseas has increased due to economic and “living environment” factors, as well as, more recently, the mainland market lockdowns.
In major markets such as the United Kingdom, the United States, and France, overall search demand for the three categories is increasing by 23% on average.
Brands should also consider macro migration trends to markets such as the UAE, which, while currently serving a smaller audience pool, has seen an influx of Chinese expatriates in recent years and expects continued growth in these communities.
Fashion, watches and jewelry, and beauty are among the most popular categories.
Link: https://mp.weixin.qq.com/s/gxsFcc-HsmS182JKgz3O8Q
Amazon Competitor Temu Ranks Third In App Downloads After A Month
Temu, a new e-commerce platform serving the North American market but owned by Chinese e-commerce giant Pinduoduo, launched just over a month ago.
Since then, it has expanded its merchandise range on its website and app to more than 100 categories of goods, including fashion, jewelry, health, and home supplies.
Temu downloads in the App Store are steadily increasing due to a massive supply chain, extremely low prices, and a novel approach to wooing global shoppers.
Link: https://jingdaily.com/temu-pinduoduo-app-store-downloads/
Taobao officially resumed cooperation with Kuaishou chain
On October 28, Taobao alliance announced that merchants through Taobao alliance will be able to publish goods and service links in the Kuaishou live broadcast shopping cart, short video shopping cart, product details page, and other modules.
It is expected to be fully restored by October 31 at 23:59:59 (in the event that some commodity categories and special commodities cannot be released, the Kuaishou platform’s access requirements will take precedence).
Merchants can also publish links to goods and services and generate transactions via the Taobao alliance, the Kuaishou live broadcast shopping cart, the short video shopping cart, the commodity details page, and other modules.
Any charge adjustment must be made on the basis of the actual charges. Taobao alliance each charge standard, remaining unchanged from before.
JD will fully resume cooperation with Kuaishou external chain on October 29
Jingdong Union announced on October 28th that it would resume full cooperation with Kuaishou in the external supply chain.
The grayscale testing of products is currently complete, and the trailer function of Jingdong goods in the Kuaishou broadcasting room will be gradually opened today, with full recovery expected on October 29th.
According to JD Union, the resumption of JD Union and Kuaishou cooperation means that Kuaishou users have more diverse consumption options and can experience the quality goods and services provided by JD in a more convenient manner.
